Exhibit / Inquire
FIND YOUR PEOPLE
If you’re reading this, you already know a brand new generation of bakers has recently developed. Encouraged by TV programming such as the Food Channel and the artisan food movement, they sell donuts, cupcakes, decorated cakes, pastries, bread and cups of coffee at unheard of prices. And their customers keep coming back!
The artisan bakery movement is the best change the bakery industry has seen in 30 years! These are new times, creating opportunities not only for the new generation of artisan bakers, but for all retail bakeries selling high-quality baked goods. In-store bakeries, bakery cafés and intermediate wholesale bakers are all taking advantage of the resurgence. Consumers want and are willing to pay for these new products – and bakers and their suppliers are tweaking formulas, equipment and production techniques to keep the trend alive!
“How long has it been since you were able to meet face-to-face with these trend-setters…to answer questions and suggest products specifically developed to help them become more successful?“