Take a look around at some of the vivid hues of baked goods, and you will see a rainbow of possibilities: bright reds and blues, pinks and purples that pop and every other shade in between.
And as much as today’s foods stand out, the future is looking even more dazzling. This year is poised to be a one of freedom of expression, said Kelly Newsome, senior marketing manager, colors, ADM.
“Globally, 56% of consumers say they like food to have bright and intense colors,” Ms. Newsome said, citing an FMCG Gurus’ “Flavor, Color & Texture Trends” report. “Loud and bright shades of pink are bringing a new wave of fierce expression to over-the-top baked goods, desserts and snacks. Key examples of this are the Barbiecore trend and viva magenta, Pantone’s 2023 color of the year. Other colors that help shift consumer moods toward brighter and lighter moments are shades of blue, teal, purple and orange.”
Brilliant colors provide consumers with an emotional boost, said Alice Lee, technical marketing manager for GNT USA.
“Brightly colored baked goods and snacks present a huge opportunity space for brands that want to connect with consumers on an emotional and psychological level,” she said. “Consumers are hugely receptive to the use of vibrant shades because they’re craving products that have a story to tell and spark feelings of joy and creativity. As modern shoppers are increasingly prioritizing mindful, healthful consumption, though, it’s important to make those products with natural ingredients.”
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